New CEO at Robatech USA Inc.

Robatech has appointed Brad Rogers as new CEO of Robatech USA Inc., as of August 1, 2021. Brad Rogers replaces Deon Strauss, who led Robatech USA during the last three years.

Brad has a solid technical background and an extensive international experience. Starting as a technician, he quickly moved up into management positions, working for different international employers in sales, business development and marketing. As CEO at Robatech USA Inc. he will strengthen Robatech's sales and service team in the USA to provide the industry with high-quality gluing solutions and outstanding service performance.

"I am proud to be part of Robatech, a company with a great world-wide reputation. Robatech USA Inc. has a strong team that renders excellent services to our customers. My challenge will be to establish Robatech’s European company values in the American market in order to deliver perfectly fitting gluing systems to the industry," says Brad Rogers, CEO Robatech USA Inc.